Ponte Vecchio Gioielli is an iconic jewelry brand with a reputation for quality and design. Over the years they have developed a strong identity, their creative spirit revealed in every precious detail. Starting from the stylistic simplicity of their logo which represents the three arches of the Ponte Vecchio, their jewelry conveys the splendor of the world at large. This season Ponte Vecchio Gioielli has returned to their Florentine roots in design, drawing inspiration from their namesake, the Ponte Vecchio Bridge. For almost a century a special symbol of love has existed in Florence. Legend has it that if a couple attaches a padlock to the Ponte Vecchio and throws the key into the Arno River then their love will last forever. The romantic atmosphere of the bridge together with the symbolic power of the padlock is perfect for creating a deep bond between two people. Honoring this tradition Ponte Vecchio Gioielli has brought this iconic gesture to life.